Deerah (di~rah) :
Home / hometown – A place you go to that feels familiar – somewhere you belong.
Our aim is for you to feel like you are carrying a piece of home with you when you own one of our products.
Deerah.co is a small start-up that aims to preserve and shed light on the art of traditional embroidery, hand-woven traditional rugs and other traditional accessories.
Decolonizing Fashion :
For as long as we know, we were subconsciously taught to believe that “ western-style” clothing was the only way to look fashionable. We, at Deerah, want to challenge that idea by retailing timeless pieces that represent our unique identity.
Social Responsibility:
We all benefit when we lift each other up. A large part of our traditions are centered around community, family and moral code. It is extremely important for us to pave the way for those of us that need it.
All of our products are made in Jordan in our efforts to support small businesses and low-income families in our own communities.
We have a one-on-one relationship with all the people involved in creating the products we retail online and all products are purchased from the local artisans themselves and not through traders. This guarantees that they get fair pay.
